About Smart Media Architecture Summit UAE 2017

UAE's upcoming projects will form an integral part of the global media utilization in architectural & urban spaces, which is expected to touch $20.03 billion by 2020.

This summit seeks to explore alternatives for media within the realm of architecture, one where the integration of media into the building has been carefully formulated towards an artistic and cultural ideation of the city rather than simply treated as a technological surface applied across the city afterward for advertising and commercial motives. The conference will investigate approaches for transforming Middle eastern cities by examining how new urban development’s might integrate urban digital media; urban informatics; location-based social media; and new sense of collectivism driven by interactive and participative citizens who are enabled and facilitated by large screens and sensor technology.

Building on discussion, this summit on media architecture raises the question of how to address these issues for smart cities developments with an emphasis on the the current state-of-the art technologies and future directions.

Call us today on +971 4 432 9247 or email connect@spade-group.com for further information.

Explore the Opportunities to Integrate Digital Media with the City Infrastructure

  • UAE's upcoming projects will form an integral part of the global media utilization in architectural & urban spaces, which is expected to touch $20.03 billion by 2020
  • The ad industry is estimated to have spent a substantial $1.65 billion (Dh6.06 billion) compared with $1.57 billion in 2012, according to the latest estimates.
  • Pioneer state of digital solution installation at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
  • Dubai is home to some of the best digital signages and the industry is set to grow due to the current spend in the development if multi-billion dollar malls and other high end projects.
  • Sheikh Zayed Road, Baniyas Square and Zabeel been the top most priority development areas for digital outdoor advertising zones.
  • Expo 2020 advertising to kick-start by 2018 or 2019, with the property sector starting advertising for projects as early as 2016 or 2017.
  • Retail will drive outdoor advertising in the run-up to Expo 2020, as companies operating in the sector forecast sustainable growth figures. Major international companies looking at the emirate to establish their footprint in the region.


NETWORK with government, consultants, building owners, retailers, technology providers and entities interested to implement the available technology.
DISCOVER new opportunities in UAE’s DOOH, Digital Signage, Media Architecture market.
LEARN about the latest regulations, projects,ROI strategies as well as new technologies.
GAIN a competitive advantage in UAE’s DOOH market by showcasing your solution to buyers.
PARTICIPATE in discussions on the challenges associated in delivering UAE’s planned projects on time.

Speakers ANd Advisory Board

  • H.H. Sheikh Nasser bin Khalid bin Hamad AL-Thani

    Board Member

    QID, Media Glass Gmbh, Media Glass Middle East W.L.L.

  • Mohamed Maarouf Elkhouly

    Director-Country Manager UAE

    James Cubitt and Partners

  • Renato Conde

    Managing Director

    Conde Design

  • Bill Fordyce

    Chief Operating Officer


  • Ben Wilkinson

    Marketing Manager Menap

    Jaguar Land Rover

  • Frederik De Wachter



  • Walter Bone ASLA CLARB

    Senior Landscape Manager

    Dynamic Engineering Consultants

  • Kevan Shaw

    Design Director

    (Kevan Shaw Lighting Design)

  • Majdel S. Musa, JD

    Head of Real Estate

    Durkin & Co. Legal Consultants

  • Moritz Behrens

    Director of

    Moritz Behrens / Media Architecture Urban IxD - Research)

  • Susa Pop


    Connecting Cities Network and co-founder of Public Art Lab

  • Paul Alexander

    Senior Advisor

    Wayfinding & Urban Environments - Emaar)

  • Hendrik Jan Meima



  • Stephane le Gentil

    Founder and CEO


  • Damian Van Horn

    Head of IT Digital

    Dubai Parks & Resorts

  • Veeru Veeramani

    Vice President (MEINA & PACIFIC)


  • Fady Mohammed

    Managing Director

    24 Group

  • Roy Armale

    Managing Partner

    Gulf Meteor

Spade Group Conference Format

Reflecting and emphasising the theme of Smart Media Architecture UAE 2017, the conference will see the introduction of exciting and fresh formats. The new elements are designed to enhance knowledge transfer between experts and participants, as well as to promote collaborative learning. The conference offers an extensive programme of in depth knowledge sharing , best practice showcases and demonstrations, discussions and debates, expert presentations and networking sessions based on the central themes of the conference. These allow conference participants to gain an insight into the latest developments in the field and meet like-minded individuals.

The goal of these sessions is to maximise group interaction and promote collaborative learning.With the addition of these new ideas, Smart Media Architecture UAE 2017 is shaping up to be an excellent arena for information exchange and learning for experts , and promises to be an ideal blend of expert input and participant involvement.