UAE's upcoming projects will form an integral part of the global media utilization in architectural & urban spaces, which is expected to touch $20.03 billion by 2020.
This summit seeks to explore alternatives for media within the realm of architecture, one where the integration of media into the building has been carefully formulated towards an artistic and cultural ideation of the city rather than simply treated as a technological surface applied across the city afterward for advertising and commercial motives. The conference will investigate approaches for transforming Middle eastern cities by examining how new urban development’s might integrate urban digital media; urban informatics; location-based social media; and new sense of collectivism driven by interactive and participative citizens who are enabled and facilitated by large screens and sensor technology.
Building on discussion, this summit on media architecture raises the question of how to address these issues for smart cities developments with an emphasis on the the current state-of-the art technologies and future directions.
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Founder and CEO
Director-Country Manager UAE
James Cubitt and Partners
Director Urban Design
Chief Operating Officer
Marketing Manager Menap
Jaguar Land Rover
Senior Landscape Manager
Dynamic Engineering Consultants
(Kevan Shaw Lighting Design)
Head of Real Estate
Durkin & Co. Legal Consultants
Moritz Behrens / Media Architecture Urban IxD - Research)
Connecting Cities Network and co-founder of Public Art Lab
Wayfinding & Urban Environments - Emaar)
Founder and CEO
Spade Group Conference Format
Reflecting and emphasising the theme of Smart Media Architecture UAE 2017, the conference will see the introduction of exciting and fresh formats. The new elements are designed to enhance knowledge transfer between experts and participants, as well as to promote collaborative learning. The conference offers an extensive programme of in depth knowledge sharing , best practice showcases and demonstrations, discussions and debates, expert presentations and networking sessions based on the central themes of the conference. These allow conference participants to gain an insight into the latest developments in the field and meet like-minded individuals.
The goal of these sessions is to maximise group interaction and promote collaborative learning.With the addition of these new ideas, Smart Media Architecture UAE 2017 is shaping up to be an excellent arena for information exchange and learning for experts , and promises to be an ideal blend of expert input and participant involvement.